When Apple holds a product launch similar to its forthcoming Apple event on September 12, it’s clearly a chance for the company to walk us through the sways and outs of the products it winds up revealing. But it’s also a chance for Apple to answer some burning questions not only about its rearmost iPhones, Apple Watches and tablets but also about where it’s headed as a company.
We head into the September 12 Apple event with a good idea about what products are going to appear. clearly, we can anticipate seeing the iPhone 15 family, along with the Apple Watch 9 and conceivably an Apple Watch Ultra successor — and perhaps indeed a new iPad mini. There is indeed talk of AirPods equipped with USB-C connectivity joining the blend.
Some of those products will feature some straightforward upgrades. Still, in some other cases, Apple will have some explaining to do. With the Apple event lower than two weeks down, then are the biggest questions we’ve about what Apple is likely to advertise.
Is it the iPhone 15 Pro Max or iPhone 15 Ultra?
Then is what we know Apple’s all but certain to introduce four new iPhones this time to replace the also-sized models that made up the iPhone 14 lineup. In most cases, the new phones should be easy to identify — the iPhone 15, iPhone 15 Plus, and iPhone 15 Pro.
The wild card is Apple’s top-of-the-line iPhone. typically, you’d anticipate that 6.7-inch device to be called the iPhone 15 Pro Max, as it would feature the same updates as the iPhone 15 Pro, only with that bigger display. But there is a strong possibility Apple has many Pro Max-specific updates planned most especially, a periscope-style blowup lens for bettered drone shots but also potentially a brighter display. That could mean a new name entirely for the Pro Max device.

before this time, we heard talk of Apple unveiling an iPhone Ultra model analogous to the Apple Watch Ultra it launched last time. While some well-informed people continue to contend that an Ultra phone will not launch until 2024 at the foremost, a patient scuttlebutt claims the iPhone 15 Pro Max will see a name change to the iPhone 15 Ultra.
We want to find out if Apple is serious about this iPhone 15 Ultra switch. And if it is, we need Apple to explain what is so significant about this particular model to earn that Ultra moniker — and justify what figures to be a much-advanced starting price.
What will the prices for the iPhone 15 versions be?
Speaking of prices, we are keen to hear what each of the iPhone 15 models will bring. Beforehand rumors suggest a mixed bag of news for those of us watching our budgets.
First, the good news the iPhone 15 and iPhone 15 Plus are likely to have the same separate $799 and $899 starting prices as their iPhone 14 coequals. It’s the iPhone 15 Pro where the effects get dicey.
For the utmost part, rumors tip the Pro models to get a $100 price hike over last yer’s phones. That would mean a $1,099 starting price for the iPhone 15 Pro and a $1,199 cost for the iPhone 15 Pro Max( or Ultra). Some rumors say the price hike could be as important as$ 200 over last time’s phones, but that strikes us as inordinate. Another possibility is that the iPhone 15 Pro Max price goes up, while Apple holds the line on the iPhone 15 Pro.
Whatever goes down, anticipate Apple to make pricing relatively clear when it shows off the new iPhones. And also pay attention to which aged iPhones stick around at blinked prices — we would go the iPhone 14 drops to $699, while the iPhone 13 takes up Apple’s $599 niche.
What camera upgrades are present in the iPhone 15 models?
We have formerly mentioned the bettered drone lens reportedly coming to the iPhone 15 Pro Max, but we would anticipate Apple to spend a big knob of time emphasizing other print advancements slated for the iPhone 15 lineup. After all, camera quality is a big factor in helping people decide which phone to buy, and competition for the title of stylish camera phone is particularly fierce at the moment.
From what we have heard, the iPhone 15 Pro models will profit from a new main detector that is larger than ahead. As a result, the main camera on the Pro phones will be suitable to capture further light for brighter images. Meanwhile, the iPhone 15 is in line to get the upgraded 48MP main camera that came to the iPhone 14 Pro a time ago.
And there is always the possibility of surprising software features that have not been sloped by rumors since they are driven by software advancements and print-processing capabilities. suppose of features like Cinematic mode and Action mode appeared in recent iPhone updates. It’s possible Apple has a commodity like that up its sleeve for the iPhone 15.
What are the advantages of switching to USB-C?
It’s not a terribly well-kept secret that Apple is dropping its personal Lightning harborage in favor of the more widely accepted USB-C standard. And when it comes to explaining that move to an iPhone 15 USB-C harborage, we wouldn’t anticipate the company to simply say” Because the EU is making us,” indeed if that explanation is technically accurate.
Rather, we are looking for Apple to pitch this change as a palm of its own picking. We hope that means briskly singe pets, indeed if that point is limited to the iPhone 15 Pro models. Anyhow, we hope that Apple does not just buff over the USB-C advertisement, but rather takes the time to talk up the benefits of the switch and how it might impact appurtenant vacuity and comity.
When are we getting iOS 17?
We generally see further than new Apple tackle releases in the fall. This is also the time of time when all those software trials from the summer’s Worldwide inventor Conference start appearing in their final form. We are counting on Apple to outline what that roadmap is.
In recent times, software update release dates have been treated as an afterthought, infrequently mentioned in the product event itself and most likely confined to the small print o any Apple news release about the advanced- profile adverts it’s just made. That is Apple’s appanage, of course, but we do hope there is no trouble explaining when and where the new software releases will be available.
still, the maturity of what Apple previewed at WWDC 2023 will probably be ready just before the iPhone 15 models hit retail shelves, If we were to guess. Our stylish conjecture is that the iPhone 15 release date will fall 10 days or so after the September 12 event, which would be Friday, September 22. That likely means we’ll see iOS 17, iPadOS 17, and watchOS 10 arrive the week of September 18, as those three updates have integrated features.
It’s less clear when macOS Sonoma will appear. In recent times, Apple has staggered the release of its Mac software to a many weeks after the other updates. However, that would mean an October release for the new macOS interpretation, If that continues this time. Look for Apple to clarify that at its September 12 event.
What might an Apple Watch Ultra 2 bring?
Of all the bruited products likely to appear at the Apple September event, the bone that makes the least sense is the Apple Watch Ultra 2. After all, the original Ultra is just a time old, and it’s unclear what Apple might add that would make the new watch more compelling than the debut model.
easily, Apple is not trying to get original Apple Watch Ultra possessors to upgrade — presumably your$ 799 smartwatch should still hold some appeal a time after you buy it. rather, we are guessing the new model is targeting anyone who gave the first Apple Watch Ultra a pass.
To that end, rumors are tilting the Apple Watch Ultra 2 to have a larger display that uses MicroLED for brighter colors and sharper plates. We could also see an expansion of action button options and further features geared toward the rugged life associated with the Ultra model. Unfortunately, it does not sound like the $799 price is going to drop. However, more precious corridors like MicroLED could drive up the cost of the watch, If anything.
How is the Apple Event Vision Pro doing?
We got our Apple Vision Pro sneak exercise at WWDC this summer, with Apple detailing the capabilities of its$ 3,499 headset. What we are still waiting to hear about is an establishment launch date all Apple has said is that its first spatial computing device will go on trade in early 2024.
It may be too soon to get a firmer release date from Apple, as it sounds like there is still a lot of work to be done to get the Vision Pro ready for end druggies. That said, we wouldn’t mind a progress report from Apple that indeed includes a many on-stage demonstrations of some of the apps people are working on. At the veritably least, we wouldn’t mind seeing an Apple superintendent or two actually trying on the device — a commodity Apple noticeably avoided during the summer.