Amazon.com Inc. has acquired Selz, a Sydney-based e-commerce platform that helps small companies create their very own web sites a lot the way in which Shopify Inc. does.

Selz founder and Chief Govt Officer Martin Rushe introduced the acquisition in a weblog put up: “Now we have signed an settlement to be acquired by Amazon and are wanting ahead to working with them as we proceed to construct easy-to-use instruments for entrepreneurs. Nothing is altering for our clients at the moment, and we’ll be in contact with clients as and when we now have additional updates.”

Amazon spokeswoman confirmed the acquisition, however no phrases have been disclosed.

The acquisition alerts Amazon’s curiosity in letting small companies use their very own web sites relatively than making an attempt to direct all their site visitors to its market, the place retailers pay commissions on every sale in addition to supply charges. Shopify is fashionable amongst many on-line sellers as a result of the Canadian firm provides them extra management over the client expertise.

Amazon.com Inc. has acquired Selz, a Sydney-based e-commerce platform that helps small companies create their very own web sites a lot the way in which Shopify Inc. does.

Selz founder and Chief Govt Officer Martin Rushe introduced the acquisition in a weblog put up: “Now we have signed an settlement to be acquired by Amazon and are wanting ahead to working with them as we proceed to construct easy-to-use instruments for entrepreneurs. Nothing is altering for our clients at the moment, and we’ll be in contact with clients as and when we now have additional updates.”

Amazon spokeswoman confirmed the acquisition, however no phrases have been disclosed.

The acquisition alerts Amazon’s curiosity in letting small companies use their very own web sites relatively than making an attempt to direct all their site visitors to its market, the place retailers pay commissions on every sale in addition to supply charges. Shopify is fashionable amongst many on-line sellers as a result of the Canadian firm provides them extra management over the client expertise.|#+|

Shopify shares slipped lower than 1% on Tuesday.

Information of the weblog put up, made a month in the past, was reported earlier by Geekwire.



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