Mustang Mach-E: In the wake of Tesla Motors’ recent pricing adjustment, which saw Model 3 and Model 3, and Model Y having price cuts of up to 50, Ford announced it’s reducing prices for the 2023 Mach-E Mustang by up to $5900.
As per The Blue Oval, the Mustang Mach-E was the third most-loved electric automobile in the United States in 2022. This made Ford to secure the top position in U.S. electric vehicle sales in 2017, just ahead of Tesla. Since Ford’s redesigned supply chain for EVs is set to be operational by 2023, the automaker is confident that it can sell more Mach-E SUVs which will be at a higher pace and at lower costs than the previous models.
“We will not give ground to anyone,” said Ford Model E chief customer officer Marin Gjaja in a statement. “We are creating more EVs to help customers reduce wait times while offering affordable prices and striving to provide a customer experience that is unlike the rest. The customers of our company are the heart of our work. As we continue to develop amazing and thrilling electric vehicles We will keep pushing the limits in order to make electric cars easier to access for everyone.”
Ford Is Slashing Mustang Mach-E
Its Mustang Mach-E Select eAWD Standard Range is the model with the lowest price cut for 2023. It is reduced by just $400 to $48,995. Rear-drive Select model performs somewhat better, with a discount of $900, with an MSRP that is updated to $45,995. This is the California Route 1 and GT Extended Range models offer the most significant price reductions by far and include discounts of $5580 and $5900.
Its Premium Standard Range models in both RWD and AWD also drop in price having discounts as low as $3980 and $390 and $3690, respectively. In all, the cost of a Mach-E ranges to around $4500 less than it was in 2022. Unfortunately, there’s no price reduction on this model. Mustang Mach-E GT with the standard battery back.
It’s important to note the fact that Tesla’s Model Y SUV, which is a competitor to Mach-E Mach-E has seen its price decrease by up to $13,000 at the end of last month. This dramatic price reduction enabled Model Y to be the first Tesla SUV to be eligible for the revised federal tax credit for electric vehicles. It shouldn’t be surprising to watch Ford trying to reduce any gains in market share that this move could bring to Tesla in the next few months in the wake of. Gjaja has even stated to The Detroit Free Press that Ford plans to boost Mach-E output from 78,000 up to 130,000 in North America and Europe in 2023.
If you’re an existing customer of Mach-E waiting for your vehicle to arrive, Ford will retroactively apply the new pricing model to the purchase. If you’ve placed an offer with a date of sale after January 1st, 2023, you can expect to receive a call from Ford within a short time with an announcement of some sort. If the pricing model that Ford has introduced can be enough to increase your favor towards Mach-E, it’s worth noting that Ford will be offering special financing offers over the coming months.
Between January 30 and April 3, selected Mach-E customers can receive a discount rate of 5.34 percent with Ford Credit. The question of whether this is enough of an incentive to lure people away from Elon Musk will have to be evaluated.