Google will block election adverts after polls shut on Nov. 3

Google will block election adverts after polls shut on Election Day.

Angela Weiss/AFP through Getty Photographs

This story is part of Elections 2020, CNET’s coverage of the run-up to voting in November.

Google plans to broadly block adverts associated to the US election after polls shut on Nov. 3, the tech large confirmed to CNET. Google despatched an e-mail to advertisers on Friday saying it can implement its sensitive event policy for political adverts to be able to keep away from confusion, in accordance with Axios, which obtained a duplicate of the e-mail.

Google mentioned within the e-mail that its taking this step resulting from “an unprecedented quantity of votes can be counted after Election Day this yr,” in accordance with Axios. The coverage will block adverts referencing candidates, the election, or the election outcomes. It would additionally apply extra broadly to adverts that reference federal or state elections and adverts which can be focusing on election-related search queries comparable to candidates. 

The coverage will apply throughout all of Google’s advert platforms, together with Google Advertisements, DV360, YouTube and AdX Approved Purchaser. It is unclear when the block can be lifted. 

Google is not the one tech large limiting political adverts across the election. Twitter final yr barred some types of political ads, and Fb earlier this month mentioned it can limit political ads within the week earlier than the US election. Fb can even reportedly reject adverts from political campaigns that declare victory earlier than official outcomes can be found.

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