Snap is launching a video modifying app known as Story Studio



Viral movies throughout the online might now include some Snapchat flare.

Snap introduced at its Companion Summit Thursday that it’s launching a free new app on iOS for video modifying and development insights “later this 12 months.” The app, known as Story Studio, contains “frame-precise trimming, slicing, and slicing,” entry to a Snap-licensed music catalogue, visible results and AR lenses, the flexibility to avoid wasting tasks, and extra.

Whereas the app’s supposed customers are “creators,” anybody can obtain it, make movies, and share the product to Snapchat or different apps.

We’re betting, nonetheless, that Snapchat actually hopes creators utilizing the app will select to add their creations to Snap and its TikTok-competitor portion of the app, Spotlight

Snap launched Highlight within the Snapchat app in November, and introduced Thursday that it’s launching a browser model on the internet at Snapchat.com/Spotlight. Creators have clearly benefited from the platform because of a revenue-share settlement through which Snap pledged to separate a million {dollars} per day among the many creators whose movies generated essentially the most views and engagement. Snap shared Thursday that, since launch, “5,400 Creators have earned greater than $130 million {dollars}.” That a million per day deal is ending in June, however Snap stated it’s going to nonetheless pay hundreds of thousands each month to Highlight creators. 

Nonetheless, viewing the platform, it isn’t precisely clear what differentiates Highlight from TikTok and Instagram’s TikTok rival, Reels. TikTok is a well-liked video platform partially due to its intuitive and user-friendly modifying. One factor Story Studio might have on TikTok is Snapchat’s sturdy catalogue of AR lenses. 

If creators take a liking to Story Studio’s tips and instruments, maybe the app has an opportunity to compete with TikTok — and provides Highlight a lift, too.





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