The data from China’s Singles Day on November 11 indicates a 4% year-over-year decrease in iPhone sales, contrasting with a significant 66% growth in Huawei smartphone sales during the same period.
Traditionally successful on Singles Day, also known as Double 11, due to the date 11/11, Apple saw $1.39 billion in product sales during the event, as reported by JD.com, a retailer mentioned by Reuters.
The sales figures and percentage changes for Apple and Huawei were provided by Counterpoint Research to Reuters. However, lacking the complete figures, percentage comparisons lack comprehensive context. JD.com did not break down its sales figures, making it difficult to distinguish between iPhones and other Apple devices.
Moreover, major Chinese retailers have ceased reporting Singles Day sales figures, hindering a direct comparison with previous years.
Despite these challenges, the available data points to a 4% decline in iPhone sales, a 66% increase in Huawei sales, and a 28% year-over-year growth for Xiaomi. This suggests a potential shift in market share from Apple to Chinese brands in the country.
Xiaomi reported $3.14 billion in cumulative gross merchandise value, while both Huawei and Apple have not officially commented on the matter.
In a separate report, Counterpoint Research noted that the iPhone 15 contributed to breaking a 27-month series of declines in global smartphone sales.