We have identified for years that Mercedes-Benz has been investing huge sums of money and time into electrifying its lineup. We did not understand how far that plan would go, although, however now we do, because of an enormous announcement made Tuesday by CEO Ola Källenius.
It seems that Mercedes has huge electrical plans, not just for its autos but in addition for its AMG, EQ, G and Maybach sub-brands. The latter is extremely thrilling, as a result of who would not need to be wafted alongside in final luxurious and complete silence? However greater than that, Maybach will double in dimension. The model, — I do not assume the autos .
Mercedes additionally needs to increase its G vary. Källenius said that 4×4-squared versions?is so in style that Magna-Steyr (the contractor that builds the G) cannot sustain with demand. Not dangerous for a six-figure dinosaur of an SUV, nevertheless it’s left as much as our imaginations as to precisely how the G model will increase. Will we see extra wacked-out six-wheel and
AMG will lean extra closely into its success with System 1. We suspect that that is performance cars, this undoubtedly has us excited for different potentialities., with its F1-derived hybrid engine and drivetrain. Given AMG’s repute for constructing excellent however barely unhinged
Lastly, the EQ sub-brand, which Mercedes has been utilizing to point out off its absolutely battery-electric fashions, may even get a lift. The 4 SUVs that will play a big position on this, however there’s doubtless much more in retailer, probably within the type of future EV-specific automobile architectures.
On prime of all of this, Mercedes needs to recommit to its heritage as a luxurious vehicle firm. It plans to do that by overhauling its gross sales community, model communications and product portfolio into one thing electrical in addition to extra software-focused (no matter meaning) and sustainable.
All of this sounds fairly cool, however does it go away us with extra questions than solutions? Within the phrases of the late, great Hollywood producer Robert Evans, “You guess your ass it does.” However that will not cease us from being enthusiastic about what the world’s oldest carmaker has in retailer.