Samsung as soon as once more claimed the top spot in the smartphone market within the third quarter of 2020, in keeping with a Thursday report by market researcher IDC. The corporate shipped 80.four million smartphones, up 2.9% 12 months over 12 months. It now has a market share of 22.7%.
The worldwide smartphone market confirmed total enchancment in Q3, as shipments dropped simply 1.3% 12 months over 12 months, IDC says. A complete of 353.6 million smartphones have been shipped through the quarter, and although the market declined, it carried out higher than IDC’s former prediction that there can be a 9% year-over-year decline. “That is largely attributed to the re-opening of economies across the globe asrestrictions have been progressively relaxed,” the analyst stated within the report.
Some key markets noticed faster-than-expected restoration, resembling India, Brazil, Indonesia and Russia.
“Though there was a component of pent-up demand that fueled market progress, it was primarily the array of heavy promotions and reductions that accelerated progress in these markets,” stated Nabila Popal, analysis director with IDC’s Worldwide Mobile Device Trackers. “In India, distance studying has really boosted the demand for low-end smartphones as they’re a extra inexpensive choice in comparison with tablets. The elevated low-end demand solely additional will increase competitors and provides strain to the distributors’ backside line.”
Alternatively, bigger markets like China, Western Europe, and North America all noticed the largest declines in Q3. This was partly because of the iPhone 12 . Nonetheless, 5G promotions are on the rise in lots of of those markets, and a at varied value factors.
“Whereas among the topline numbers could not appear fairly, we’re seeing loads of enchancment within the smartphone market each by way of provide chains and client demand,” stated Ryan Reith, program vice chairman with IDC’s Worldwide Cellular Gadget Trackers. “Within the massive developed markets, it is rather clear that 5G will likely be positioned to most customers as their subsequent cellphone no matter which model or value level they’re targeted on.”
Nonetheless, Reith notes, “client demand for 5G is minimal at greatest.”
Apart from Samsung, the opposite prime cellphone corporations in keeping with IDC have been Huawei, Xiaomi, Apple and Vivo, in that order.