YouTube has cancelled its annual YouTube Rewind video this yr, the corporate stated Thursday, taking “a break” from a extensively anticipated and closely watched video recapping the yr’s traits with a flood of cameos by on-line stars and influencers. This yr’s YouTube Rewind would have marked the 10th anniversary of the annual video.
YouTube Rewind routinely attracts in tons of of tens of millions of views on Google’s large video service. The 2018 Rewind, for instance, at present sits at 208 million views. That yr’s version additionally had the excellence of being the most-disliked video ever on the platform, one which even YouTube CEO Susan Wojcicki’s personalHowever each YouTube Rewind has topped 100 million views since 2012.
“Rewind has at all times been a celebration of you,” YouTube stated Thursday in a public statement on social media. “However 2020 has been completely different. And it would not really feel proper to hold on as if it weren’t. So, we’re taking a break from Rewind this yr.”
The announcement places YouTube Rewind in the identical boat as would-be Hollywood blockbusters and sports activities leagues that normally command gigantic audiences — one other leisure staple disrupted by the. YouTube, which has greater than , centered its announcement on the propriety of manufacturing and releasing Rewind in a yr when nothing is regular.
However capturing Rewind this yr would have made the video an much more elaborate and costly endeavor than regular. Rewind sometimes consists of rapid-fire edits between dozens upon dozens of online-video stars. Prior to now, YouTube has coordinated a number of shoots across the globe, bringing collectively these YouTubers and their entourages to a number of studios and soundstages for days to shoot all of the snippets that finally make up the annual five- to eight-minute video.
However recreating that format whereas observing COVID-19 security protocols would have been a large, pricey endeavor.